Company analysis Essay Example | Topics and Well Written Essays - 1500 words

Company analysis - Essay Example For instance, McDonalds engages in a serious training program for its managers. The training program is referred to as Hamburger University where professionalism is the base of its success. The McDonalds plan to win encompasses a framework for its global business. Through its strategic focus of the elements of people, product, place, price and promotion, the company has been able to capture the largest number of customers in the fast food industry. This has been in line with combination of financial discipline that has made it possible for the organisation to develop and maintain competitive advantage. For there to be success in any business, Yuece (5) argued that there is a need to have innovative ideas that enable a company to develop the existing products and services including introducing new products for the customers. This goes in line with the continued market research especially on customers’ needs and preferences. With this in mind, McDonalds has been able to able to design online services where customers are able to order online. This creates efficiency and reduction of time wastage. However, the company has been experiencing bad image in relation to unhealthy food habits encouraged by the consumption of fast foods that have been linked to obesity and other bad eating habit complications. This has led to the company being involved in several lawsuits and other legal cases. For instance, many cases have been brought forth in relation to trade mark issue. In addition, due to increased competition, McDonalds has faced stiff competition from its competitors. This has been attributed to what McKean (4) termed as rationality of consumers. This is the situation where customers become rational in consumption depending with the variety of choices that go in line with their needs and preferences. Therefore, if McDonald’s competitors offer what some customers think best suits them, there are high chances that