Marketing and Management New Generation Churches Case Study

Question: Discuss about theMarketing and ManagementforNew Generation Churches Case Study. Answer: Reason for Declining Church Attendance in Australia. Religion diversity; migrants from Southeast Asia and the Middle East have led to the increase of Islamic, Buddhism and other religions into Australia. The growth of non-Christian religions in Australia has increased the diversity in Christianity. Sydney which is the largest city in Australia is the home of the most non-Christian population in Australia. Buddhists, for instance, has the largest population (357,813), followed by Muslims (281,578) and Hindus (95,473), (Inglis, 2002). The number of people reporting to no religion has increased in Australia. This can be attributed to the change of beliefs and values by people ((Australian Bureau of Statistics, 2014). Australians tend to leave traditional religion and move to the new religious movements which offer different beliefs and practices such as horoscopes and astrology. This has caused religious diversity in Australia leading to declining number of people attending church. Market Segmentation to be used by Churches in Australia. Cultural segmentation: This type of segmentation classifies people according to culture, beliefs and values. The new generation church in Australia can apply this segmentation to be able to cater for people with different cultural origins, values and beliefs. From the case study, Christians in Australia are moving from traditional religion to new age religions. This indicates that the population in Australia has people with different values, beliefs and cultures. By using this segmentation, the new generation church will be able to cater for all customers with different cultures. Different churches can be started that deal with different cultures, beliefs, and values (Thomas, 2016). Psychographic segmentation: This type of market segmentation considers customer lifestyle, interests, and opinions. The new generation church can use this segmentation to get more people to attend to the church. This segmentation will consider the voice of the people, their interest and way of life. This segment will target the young people who like being listened to and have many interests that they love doing on their free time (Thomas, 2016). How the Church can Attract more Members. Offer consistent and superior member service: The new generation church should be consistent and always ready to help its members. It should put its members first and provide services to them when they need it to make them stay and not leave the church (Horn, 2014). Develop strong lead generation: This means that the church should position itself as the expert that knows all the problems of its members and has solutions to them. This will build a strong relationship between the church and the members. This will reduce the rate of declining attendance(Horn, 2014). Do follow-ups: Members of any church will feel appreciated and loved if the church they associate themselves with follow up on them. Follow ups can be done at churches or homes of the members. This creates a bond between the church and the members. External Environmental Factors that have an Impact on Christian Religion Sector. Technological changes: In the church today, technology has a lot of meaning. Most things are being done using technology, such as preaching, announcements and also communication. The new generation church in Australia should consider technology changes in the Christian sector and keep up to date with it for future growth(My Marketing Notebook, 2012) Demographic changes: changes in age, sex and population size of a country affect the Christian sector. The new generation church should have good knowledge of these changes to be well prepared. Social and cultural forces: The trend of culture changes, behavior, and change in lifestyle will affect the church. The church should be well aware of these changes to be able to deal with them accordingly for future growth(My Marketing Notebook, 2012). Comparison of Different Churches. The positioning of Hillsong church is better, and thus it has been able to attract huge attendance of the worshippers. Hillsong can easily attract potential members to the church. This is because of its strategy of targeting the rich class in the society. When compared with other churches such as paradise church it comes out that they are not well positioned in the market. Similarly, St. Mary's Church is an Anglican church and is more tradition, unlike the Hillsong and paradise churches. Therefore, Hillsong has positioned itself better than the other churches. References Australian Bureau of Statistics, 2014. Australian Social Trends. [Online] Available at: https://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/4102.0Main+Features40July+2013 [Accessed 8 October 2016]. Horn, B. A., 2014. Five Important Lessons On How To Attract High-End Clients. [Online] Available at: https://www.huffingtonpost.com/brian-horn/five-important-lessons-on_b_4943218.html [Accessed 8 October 2016]. Inglis, C., 2002. Australia's Increasing Ethnic and Religious Diversity. [Online] Available at: https://www.migrationpolicy.org/article/australias-increasing-ethnic-and-religious-diversity [Accessed 8 October 2016]. My Marketing Notebook, 2012. The Six External Environmental Forces that can influenec your marketing. [Online] Available at:https://int.search.tb.ask.com/search/GGmain.jhtml?st=barptb=056EAA4D-CD71-4360-88CB-CC8DA16D1CDn=781baf6eind=2015080302p2=^BXM^xdm004^YYA^kesearchfor=http%3A%2F%2Fmymarketingnotebook.blogspot.co.ke [Accessed 8 October 2016]. Thomas, J. W., 2016. Market Segmentation. [Online] Available at: https://www.decisionanalyst.com/whitepapers/marketsegmentation/ [Accessed 8 October 2016].